Narrative Strategy + Execution
I help organizations find the story they should be telling and build it into content that works in the real world.
Built for people to experience, not scroll past.
The work
Most content budgets get spent on material nobody asked to see. Campaigns that interrupt. Videos that live on a landing page and die there. Content that checks a box instead of building something.
Clients come to us when they know something is broken but can't name it. Usually the problem isn't execution. It's that nobody has stopped to ask what story the organization is actually trying to tell, and whether anyone outside the boardroom would care.
We work at that intersection. We find the story. We build the strategy. And when it's time to make something, we make it at a level people actually choose to watch.
What we do
01
We work with leadership teams to find the story their organization can actually own. Not the mission statement version. The one that connects with real people. That becomes the foundation for everything: what to make, where it lives, and who it reaches.
02
Once the story is clear, we build it. Original series, documentary-style films, brand narratives. Content built to last longer than a campaign.
03
Good content has to work for everyone: investors, customers, employees, partners. We map where the story needs to live, who it needs to reach, and how it adapts without losing what makes it distinct.
04
Most strategists hand you a deck and leave. We stay. If you need a showrunner, a director, or someone to run the whole production, that's what we do. Twenty years of credits on Discovery, National Geographic, PBS, and MAX. We know how to make content people actually choose to watch.
How it works
Step 01
We talk through where you are, what you're building, and where things are breaking. No decks required.
Step 02
A focused engagement to define the story your organization should be telling, who it's for, and where it needs to go. Deliverable: a clear strategic foundation you can build from.
Step 03
For organizations ready to build, we take the strategy into production: developing formats, packaging content, and making things that work.