Story Strategy + Streaming Advisory
I help brands, platforms, and producers create story-driven content for the streaming era — from original series to CTV, YouTube, and FAST distribution.
Most content fails because it's built as marketing, not as something people would actually choose to watch.
The work
I'm a storyteller who speaks business. I help companies find the narrative they're sitting on and build it into content that earns a real audience.
Clients come to me at inflection points — when what used to work no longer does.
A brand outgrowing campaigns. A production company navigating CTV. A creator ready to build something with real shelf life.
What I do
01
I work with leadership teams to define the stories their business can truly own — then translate that into content, series, and platform strategy that builds long-term audience value. This becomes the foundation for what to make, how to make it, and where it lives.
02
Premium, series-based content for brands ready to move beyond the 30-second spot. Concept through production, built for streaming and FAST from day one.
03
Original formats, pitch decks, and talent-driven concepts ready for market. I've packaged projects across broadcast and streaming and understand what buyers actually need to move forward.
04
Advisory for companies navigating CTV, YouTube, and digital platforms — what to build, where it lives, and how it makes money. This includes YouTube and social strategies designed to build audience alongside long-form IP.
Background
Entrepreneur. Co-founder of a streaming network. Showrunner. Director. I know both sides of the table.
Showrunner and media executive with series credits on Discovery, National Geographic, MAX, and PBS. Co-founder of a creator-led streaming network distributed across Apple TV, Roku, Amazon Fire TV, Samsung TV Plus, and FAST.
I've developed and sold original series, run productions from development through delivery, and built a streaming network from scratch. Most people in this space have done one of those things. I've done all three.
How it works
Step 01
We talk through where you are, what you're building, and where things are breaking. No decks required.
Step 02
A focused engagement to define the opportunity, map the platform landscape, and identify the right content strategy.
Step 03
For teams that want ongoing support, engagements extend into retained advisory — typically monthly, with a defined scope and deliverables.